![]() The studio also produced a Chock Full O' Nuts commercial with a talking coffee bean and developed the first computer-animated M&M's. The studio began by animating commercials that depicted the mechanisms of time-release capsules for pharmaceutical corporations. Throughout the late 1980s and 1990s, Blue Sky Studios concentrated on the production of television commercials and visual effects for film. However, once the client accepted their offer, Blue Sky found that they could not produce the entire animation in time without help from a local graphics studio, which provided them with extra computer processors.ġ989–2002: Television commercials, visual effects, and Bunny Following the stock market crash of 1987, Blue Sky Studios did not find their first client until about two years later: a company "that wanted their logo animated so it would be seen flying over the ocean in front of a sunset." In order to receive the commission, Blue Sky spent two days rendering a single frame and submitted it to the prospective client. To accomplish this, Ludwig examined how light passes through water, ice, and crystal, and programmed those properties into the software. At the time, scanline renderers were prevalent in the computer graphics industry, and they required computer animators and digital artists to add lighting effects in manually Troubetzkoy, Ferraro, and Ludwig developed CGI Studio to use ray tracing, which allows the renderer to simulate the physical properties of light and produce lighting effects automatically. After MAGI shut down, the six individuals-Wedge, Troubetzkoy, Ferraro, Ludwig, David Brown, and Alison Brown-founded Blue Sky Studios in February 1987 to continue their work in computer animation.įerraro began to build a programming language specifically tailored for Blue Sky's proprietary animation software, CGI Studio. As MAGI's success began to decline, the company employed David Brown from CBS/Fox Video to be a marketing executive and Alison Brown to be a managing producer. For Tron, MAGI hired Michael Ferraro, a systems architect, and Carl Ludwig, an electrical engineer. Using his background in character animation, Wedge helped MAGI produce animation for television commercials, which eventually led to an offer from Walt Disney Productions to produce animation for the film Tron (1982). government contracts At MAGI, Wedge met Eugene Troubetzkoy, who held a Ph.D in theoretical physics and was one of the first computer animators. MAGI was an early computer technology company which produced SynthaVision, a software application that could replicate the laws of physics to measure nuclear radiation rays for U.S. ![]() In the late 1970s, Chris Wedge, then an undergraduate at Purchase College studying film, was employed by Mathematical Applications Group, Inc. History 1980–89: Formation and early computer animation 1.2 1989–2002: Television commercials, visual effects, and Bunny.1.1 1980–89: Formation and early computer animation.
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